We've spent 25 years building businesses in Asia. Now we help others do the same.
Validate Asia was built on a simple observation: most companies that want to grow in Asia have better strategies than they have outcomes. The gap isn't ambition or intelligence. It's the absence of someone who's done it before, who has real relationships in market, and who can make things move.
Our experience isn't advisory. It's operational. The Validate Asia team has built and led commercial businesses across Asia Pacific — across sectors, across markets, and across the full range of what doing business in Asia actually involves.
We work as partners, not vendors. When we take on a client, their commercial outcomes are our outcomes. We don't measure success by the quality of the deliverable — we measure it by what happens after.
Our Commitment
We're honest about where we can add value and where we can't. If Asia isn't the right move for a company right now, we'll say so. If the timing is wrong, we'll say that too. The conversations that build long-term relationships are the honest ones — and those are the only kind we're interested in having.
Team
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Toby Rakison
Managing Director
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Charmaine Knower
Director
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Nikki Rakison
Director
WHO WE WORK WITH
Ambitious about Asia. From first question to first deal.
We work with founders, executives and boards who are serious about Asia and need more than a strategy document to get there.
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Founder-led businesses and PE-backed companies ready to move on Asia.

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Investors and boards assessing an Asia opportunity before committing capital.

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Executive teams with an existing Asia presence that isn't performing as expected.

CONTACT US
Let's talk about Asia.
Most of the best conversations we have start with a company that isn't sure exactly where they need help — just that Asia is a live priority. Tell us where you're at and what you're trying to figure out. We'll be direct about whether and how we can help.