Navigating Asia with Clarity and Confidence

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About Us

Asia is diverse, fast-moving, and full of both opportunity and complexity. Success demands more than research or surface-level advice — it requires commercial clarity, local expertise, and an ability to act.

Validate Asia helps ambitious companies expand across Asia with efficiency, precision, and confidence. We are operator-led, not traditional consultants — built on hard-won, on-the-ground experience throughout APAC. Our pragmatic, execution-focused approach delivers clarity on where and how to grow in one of the world’s most dynamic markets.

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Where Validate Asia Excels

Our advantage lies in deep operational experience and disciplined commercial thinking.

Operator Experience

Decades of building and leading businesses across Asia.

Practical Models

Frameworks that turn strategy into executable growth plans.

Commercial Focus

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Every recommendation tied to ROI, revenue, and long-term value.

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OUR CLIENTS

Helping Global Businesses and Investors Succeed in Asian Markets

We partner with founders, investors, and executive teams seeking clarity and confidence in Asia’s complex markets.

Our Clients Include:

  • Founders and SMEs entering Asia for the first time.

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  • Investors and Boards de-risking expansion decisions.

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  • Executives and Growth Teams driving regional performance.

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Our Leadership

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    Toby Rakison

    Founder & CEO

    With over 20 years in APAC, Toby focuses on strategy, growth, and practical execution across manufacturing, health and wellness, the built environment and sport. His operator-led approach reflects decades of leading businesses in diverse markets, combining commercial discipline with hands-on experience. Toby is committed to helping companies build resilient operations and achieve sustainable growth across Asia.

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    Charmaine Knower

    Partner & COO

    Charmaine has spent over two decades working with various clients across geographies in both public and private sectors, leading teams and bringing commercial confidence. Her process and data driven approach is used to help build connections that achieve commercial goals. This, combined with her locally attuned insight helps businesses connect strategy with measurable growth around the region.

CONTACT US

Our Commitment to Long-Term Growth in Asia

Long-term partnerships grounded in trust, clarity, and measurable results. We succeed when you succeed, moving from ambition to achievement in Asia.

Contact us for a Consultation
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