Regional Go-To-Market, Distribution & Growth for a Global Manufacturer
Overview:
Validate Asia partnered with a leading global manufacturer and distributor of workplace and education sector solutions to reset its South East Asian growth trajectory through a unified regional strategy.
Challenge: The company was hindered by fragmented distribution networks, ongoing margin pressures, and a lack of cohesive executive governance across APAC markets.
Approach: Validate Asia conducted comprehensive market analysis, overhauled the go-to-market approach, optimized regional distribution, and realigned executive governance to drive market cohesion.
Result: Within 36 months, revenue doubled, profitability improved substantially, and three new APAC markets were successfully entered.